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Visual Search – Creating Happy Customers for Businesses

Kiabi, a french clothing line, bringing affordable fashion for all in a family opened its first store in France in 1978. It was awarded “Great Place to Work in Europe“ for 4 consecutive years. The fashion line entered the gulf, in partnership with the Al-Futtaim Group, in 2015. Their team of 60 French designers, collectively known as Trends Lab and 8700 employees together creates fashion that is imagined for everyone yet designed uniquely for each one.


Industry

E-commerce


Region

Global


Company Size

Enterprise


Business Impact

Visual Search solution improved revenues through up-selling and cross-selling. The solution managed multiple brands and improved the user experience through meaningful search results and product recommendations. The highly scalable solution caters to the fashion brand that has a new catalogue coming up every week, with more than 100,000 SKUs.

The Challenge

The fashion retailer needed to have a customer-centric solution that will improve their revenues. The retail team wanted to enable their customers to quickly find online what they see offline?

The Solution

Mozanta’s AI powered visual search service allows visual search on multiple brands - from food to shoes to fashion. The biggest testimony is that the solution supports more than 100,000 SKUs and enables easy visual search. Data analytics on visual search enabled the digital team and management to make informed decisions.

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Why Mozanta

Implementation of a visual search boosted the revenues by 15% through effective up-selling and cross-selling. By giving meaningful search results and recommendations, the bounce rate was reduced by more than 15%.

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