Technology

Headless Commerce for eCommerce success

by Maya Narayanankutty December 10, 2020 4 mins read

The world is full of choices for any buyer and commensurate to that, buyer expectations have risen too. The act of purchasing has taken a detour from the traditional path. Now it can happen at the touch of a button in the comforts of your home or while browsing through your phone in a metro train. These moments of truth can take place on a website, mobile or tablet, IoT devices even on a smart watch. Dash Button, for example, are IoT devices to reorder products of your choice on the push of a button. For easy navigation between these interfaces, eCommerce giants are shifting from traditional monolithic eCommerce to Headless API driven eCommerce.

For businesses, this means that competition is on the rise and brands have to walk the extra mile to give customers a frictionless digital experience. Headless commerce can integrate content and commerce seamlessly bringing in more organic traffic.

From a functional and system perspective, headless eCommerce is the separation or the decoupling of front end and back end eCommerce functionality, which offers brands the tools to manage content effortlessly. For eCommerce companies headless commerce mode gives absolute freedom of expression, to add, edit and manage content with minimum effort and technicalities involved. It is fast becoming the favoured choice of bigger companies that are spread across multiple countries, locations and languages.

Customer Experience

Customer experience being the keyword here, headless eCommerce is developed to give the most invigorating personal experience to the customers. To understand a customer’s choice across most channels and recommend accordingly. This reduces the rising CAC – Customer Acquisition Cost and increases the conversion rate. It also reduces the risk of bag/cart abandonment by customers and customer loss.

Marketing

With Headless Commerce, the time to launch new promotions, themes and content can be done faster and effortlessly with minimum backend support. This gives the marketing team an upper hand in changing the user experience in line with the changing trends to give things a different perspective.

Seamless Integration

The front end and the back end even though two separate independent entities are integrated seamlessly to give the end customers new unified experiences across all touch points.

Cutting on IT Cost and time

As the platform architecture is highly flexible and scalable, deployment of new heads and themes can be done in minimum time and IT resources. It saves on IT cost and time in the long run.

Studies project eCommerce retail sales to grow from the current $1.3 trillion to $4.9 trillion by 2021, a whopping 265% growth rate. Ecommerce companies have to resourcefully play with engaging content and enriching experiences to gain from this opportunity. MACH ( microservices enabled, API first, cloud based Headless Commerce) is the way of the future for enterprises spread across nationalities and languages. As new technologies are being introduced into the platform like AI and AR, the customers are beginning to explore new and jaw dropping experiences. Because Customer is always King.

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